Visual Content
Legacy Brand
BECK'S
Editorial Feature Writing • Print-to-Social Content Translation • Original Photography • Legacy Brand Positioning Support
Following only the third relocation in its ninety-year history, Beck Furs marked a milestone anniversary while adapting to a more modern retail environment. The feature helped reconnect the business's heritage services with its evolving clothing collections and designer partnerships.
With over 90 years of history, the brand carried significant credibility, but much of that value was not clearly reflected in how it was being presented. My role was to develop a more intentional narrative through editorial structure and visual direction, emphasizing continuity, craftsmanship, and modern relevance.
Framed poster from Beck Furs, prior to their rebrand. Once one of dozens of furriers in the Capital Region, Beck's is now the sole legacy furrier in the region.
The modern chair demonstrates an eye for contemporary style showcasing repurposed furs as styles and attitudes towards fur has changed. Teddy bears, blankets, and pillows, all made from fur coats no longer worn, offer a way for potential clients to visual the ways an heirloom furs can be repurposed.
This demonstrates to the viewer that Beck's is not simply an "old fashioned store" but one that has maintained brand standards and values while serving clients' current needs.
Luxury Service
HEADSPACE®
Print Layout • Print-to-Social Content Translation • Original Photography • Brand Positioning Support
Headspace launched as the first luxury service offering within an established multi-brand organization. The feature translated an existing brand identity for a print publication audience while supporting targeted visibility through coordinated social content. Original photography and layout decisions reinforced the premium positioning of the service while maintaining continuity with the broader brand structure.
Interior Design
Editorial-inspired social media content developed to showcase residential design projects through storytelling, visual consistency, and audience-focused messaging. The content translated the designer's perspective into a format suited for digital audiences while maintaining a refined, residential aesthetic.
Social Content Design • Visual Storytelling • Content Translation • Interior Design Marketing
KIT EASTON DESIGNS
Photography by Rebecca Loomis Branding, provided by Kit Easton Designs
TEXTURE
Utilizing high-resolution photography to translate texture, material, and detail into compelling digital content. Careful composition, lighting, and close-up imagery highlight the tactile qualities of natural materials, from velvet and leather to paper, metal, and textiles, while maintaining a cohesive visual aesthetic.
This approach supports editorial storytelling and branded content by considering not only what an image shows, but how it contributes to the overall look, feel, and visual experience of the content.
Within a strategic campaign, texture-focused photography can help establish a distinctive visual identity, communicate quality and craftsmanship, and create a stronger sense of place or experience. Detail imagery can be used across social media, websites, email campaigns, editorial features, and print materials to reinforce campaign themes, create visual continuity across channels, and build a library of adaptable content. For organizations with highly visual products, spaces, events, or experiences, these images can also communicate qualities that are difficult to convey through copy alone—giving audiences a closer, more immersive sense of the brand.
Custom notecard and pen on a velvet background for thought leadership social media post.
The custom pen, envelope and color coordinating seal demonstrate that thought and care taken with the correspoondance, prompting the viewer to to "take note" that a worthwhile message is waiting for them.
Photography and post production processing by Heather Ré
Book and velvet blanket positioned on the arm of a leather couch for recurring editorial column, Pages That Stay with Us.
The title signals to potential readers that the chosen book will be impactful. The image, with the book on the arm of the worn leather couch reinforces that message by suggesting this is a read they will want to get comfortable for and stay with in a favorite spot.
Photography and post production processing by Heather Ré
Camel hair, beige winter coat with lapel embellishments.
The high level of detail on the applique on the lapel with the handstitched label sewn into the coat, tell the viewer that this is a custom design, demonstrating that high-quality, custom designs are qualities that should be expected from the brand.
Photography and post production processing by Heather Ré