SOCIAL MEDIA DESIGN
LEGACY BRAND VISIBILITY
BECK'S
Editorial Feature Writing • Print-to-Social Content Translation • Original Photography • Legacy Brand Positioning Support
Following only the third relocation in its ninety-year history, Beck Furs marked a milestone anniversary while adapting to a more modern retail environment. The feature helped reconnect the business's heritage services with its evolving clothing collections and designer partnerships.
With over 90 years of history, the brand carried significant credibility, but much of that value was not clearly reflected in how it was being presented. My role was to develop a more intentional narrative through editorial structure and visual direction, emphasizing continuity, craftsmanship, and modern relevance.
LUXURY SERVICE
INTRODUCTION
HEADSPACE®
• Print Layout • Print-to-Social Content Translation • Original Photography • Brand Positioning Support
Headspace launched as the first luxury service offering within an established multi-brand organization. The feature translated an existing brand identity for a print publication audience while supporting targeted visibility through coordinated social content. Original photography and layout decisions reinforced the premium positioning of the service while maintaining continuity with the broader brand structure.
INTERIOR DESIGN SOCIAL CONTENT
Editorial-inspired social media content developed to showcase residential design projects through storytelling, visual consistency, and audience-focused messaging. The content translated the designer's perspective into a format suited for digital audiences while maintaining a refined, residential aesthetic.
Social Content Design • Visual Storytelling • Content Translation • Interior Design Marketing
KIT EASTON DESIGNS
Photography by Rebecca Loomis Branding, provided by Kit Easton Designs